Direct Equity

Direct equity investment is rewarding and risky. This involves huge complexity of information related to equity. Timing in market is very important; you might be caught if u mistime. If you time the market to perfection you can score a century with ease and get awesome rewards.

Growing companies consider shares as the main source of capital. This capital is invested in a company’s growth strategy. These shares are listed on a publicly quoted exchange and are traded at a market price. Investors pay for the share and pricing of it depends on the following factors:

• Recent company performance – as evidenced in its published financial statements
• Current sector performance compared to its competitors.
• Company future performance
• Stock ratings from analysts (buy, hold, or sell?)
• General market trend
• Disturbance in the system (terror attacks and so on)
• Uncertainty in markets